For mid-market brands in care, safety, and emerging technology, 20/10 is the strategic marketing partner that combines deep vertical understanding, modern audience intelligence, and creative work calibrated to high-stakes decisions. So the brands that look out for families can find, earn, and keep their attention.
20/10 is a marketing agency built around a single idea: the most valuable audiences today are the ones sitting just behind the obvious buyer. We help operators and category leaders reach those audiences across three connected areas — Care, Safety, and Emerging Technology — with strategy, brand, and campaigns that treat them as one journey rather than three separate ones.
Most agencies specialize in one lane. A senior care specialist can't speak safety natively. A safety specialist can't speak senior care natively. 20/10 is built to see the same person as a care customer, a safety customer, and a technology customer — often inside the same eighteen-month window of their life. That connection is the work. We lead with the pillar you need most and win on how the three fit together.
They're the three areas where we do our sharpest work and, more importantly, where the same audiences overlap.
Care covers senior living, senior care, home care, and the families making those decisions. Safety covers the products and services people turn to when protecting the people and things they're responsible for. Emerging Technology covers the wellness, telehealth, and connected tools reshaping all of the above. The point isn't three service menus — it's that one household moves across all three, and we market to the whole journey.
We work with two kinds of organizations. The first is founders and principals of growing operators who want a focused, senior partner in the room — often a scoped piece of work to prove the fit before anything bigger. The second is marketing leaders at established, mid-market operators and category leaders who need a strategic partner for a longer, multi-year build. Either way, the through-line is the audience: we're at our best for organizations serving the caregivers, decision-makers, and families at the center of care, safety, and technology.
The buyer you're marketing to is usually not the only person who matters. Behind them is the caregiver — often a 45-to-65-year-old adult making decisions for a parent, a household, or a family. That person moves across care, safety, and technology needs in a compressed window of time, and almost no one is marketing to the whole arc. We build strategies around that person, not just the immediate transaction.
Our sharpest current focus is senior living and senior care, inside the Care pillar — it's where the audience story lands hardest and where we have the deepest proof. Safety and Emerging Technology come into nearly every engagement as the differentiator, because the families and operators in senior care are also safety and technology customers. If you're in one of the three areas, there's a strong chance the other two are already part of your audience's life.
We keep the model deliberately senior and deliberately focused. Engagements typically start with a tight, well-scoped piece of work rather than a sprawling retainer — enough to move something real and show you how we think. From there, the relationship can grow into an ongoing strategic partnership. You work directly with senior people, not a layer of account managers between you and the thinking.
Deliberately, and with guardrails. We use modern tools — including AI — to move faster on research, drafting, and synthesis, but the strategy, the judgment, and anything that ships in your name are owned by people. We're also careful about data: we treat client information with clear handling standards, and sensitive or regulated data is handled with the appropriate care and, where needed, outside counsel.
We're regionally grounded and nationally capable. That grounding is a feature, not a limitation — it's where a lot of our sharpest, in-the-room observations come from. The audiences and categories we serve exist everywhere, and our work travels with them.
The best first step is a short conversation. Reach out through our contact page or directly to Joe, and we'll figure out quickly whether there's a fit — usually within the first call. If there is, we'll suggest a focused, scoped starting point rather than asking you to commit to something large before you've seen how we work.
Join the DAM! Waitlist
